We set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it. That's why we partnered with the Global Animal Partnership (GAP), a third-party nonprofit organization, to guarantee that the chicken in each and every Tender & True Chicken & Brown Rice Recipe has been certified humanely raised.

Price: $13.99
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    Overall Customer Rating of 3 Reviews:
    Venice, CA

    Changed My Cat's Life

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    The first chicken & brown rice formula I gave my cat was Organix because it was the only kibble that used organic chicken & rice. They went grain free & substituted peas. My poor cat’s tummy got bloated & hard. Had I not been massaging her abdomen I wouldn’t have known since she exhibited no other symptoms. I wonder how many cats are suffering out there unable to digest fruits and vegetables they were never meant to eat. I worked with the manager of our local family owned pet store chain, Centinela Pet & Feed, and found another chicken and rice formula by Holistic Select. My cat’s abdomen returned to a healthy normal. Then they went grain free! There was no other formula they carried that didn’t add fruits and vegetables except pure protein kibble. I tried Instinct but that formula was too rich and my cat just threw it up. Tried the freeze dried protein food that needed to be reconstituted but my cat wouldn’t eat it. THEN I FOUND YOU at Whole Foods. My cat loves your chicken and brown rice recipe cat food and so does her tummy. You have a customer for life!

    Quality Ingredients!

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    Pros:
    • Antibiotic-Free
    • Taste
    • Ingredients
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    We had been looking for cat kibble with good ingredients for our new rescue kitten, Chloe, when we ran into Tender & True. We looked at the ingredient panel and knew we had to test it out. It did wonders for Chloe's fur, and she loves it! She now has a full shiny long coat instead of her scraggly one she had when we first rescued her. We are so happy with the certifications, and we love that it does not have antibiotics! We will definitely be trying more recipes!

    Free of Antibiotics!

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    Pros:
    • Meat as the #1 Ingredient
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    My kitty Sammy went nuts for Tender & True! She is a picky eater like her Mommy. I only eat Antibiotic-Free meats and I want the same option for Sammy. I am just thrilled that she loves this food!