We set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it. That's why we partnered with the Marine Stewardship Council (MSC), a third-party organization, to guarantee that the Whitefish in each and every Tender & True Whitefish & Potato Recipe has been certified sustainable seafood.

Price: $13.99
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    Overall Customer Rating of 7 Reviews:

    We prefer fish for our kitties

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    Pros:
    • Healthy Diet
    • Fish is the best protein
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    We only feed our kitties fish recipes. We have tried this recipe and the salmon recipe from Tender & True. Both have been well received from our babies. It is good stuff.


    Charlotte, NC

    Gwen Loves It

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    I started feeding my 2yr old cat, Gwen, your Ocean Whitefish and Potato dry food recipe a few months ago, and I have seen such changes in her since! After I adopted her from the shelter I wanted to find some better quality food to switch her to, so I tried your brand. Since we changed over she is more active, her long haired coat is softer, and she walks around meowing when her bowl runs out (something she never did on her cheap food). Gwen is a much healthier, happier cat for it and I look forward to trying the Organic Turkey and Liver canned food recipe next!

    Lola Can't Stop Meowing About It

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    Pros:
    • Ingredients
    • Taste
    • Quality
    • Price
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    Lola loves the Whitefish kibble recipe! We have struggled to find a kibble that Lola likes for more than a week or two at a time. With Tender & True, we have not had that issue. We have had her on her new kibble for three months, and she has not fussed about it at all! We also love all of the certifications and the panel of ingredients which are of great quality! We will definitely be repeat customers.

    Delicious

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    Pros:
    • nutrition
    • taste
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    My cats love this food! I am so happy I finally found a cat food that all 4 of my cats like! I have been struggling to find a cat food that they all like, but this one did the trick! One of my cats is 14 so she only eats the can food but with Tender and True I know she is still getting all the nutrition she needs with just eating the can food. Thank you Tender and True!
    A Customer for Life:)

    Marine Stewardship Council

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    I am so pleased that I found Tender and True. I love that they have partnered with the MSC to provide the best ingredients for our pets! My cat goes crazy over this recipe! I will definitely be buying more recipes in the future for my kitty to try!