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We set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it. That's why we partnered with the Marine Stewardship Council (MSC), a third-party organization, to guarantee that the Whitefish in each and every Tender & True Whitefish & Potato Recipe has been certified sustainable seafood.

Price: $1.99
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    Overall Customer Rating of 5 Reviews:
    Omaha, NE

    Zeuz-Zoo Loves It

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    My experience with Tender and True pet food has been excellent.

    Zeus-Zoo has been on Tender and True for well over a year now, he has tried all their recipes since he gets bored with the same flavor all the time he really likes the fact that we can keep five flavors in rotation. We found out he has a favorite. He LOVES the whitefish and potato recipe!

    We switched to this brand and haven’t looked back. I trust that my furbaby is getting the best nutrition. Since we switched brands to Tender and True I have noticed he’s got a lot more energy, he wants to play and run a lot more often and his fur is nice and bright, and healthy. I am very pleased with Tender and True and highly recommend it. Tender and True is high quality pet food and according to Zeus-Zoo is DELICIOUS as well.

    Great Food/Great Price

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    Pros:
    • sustainable
    • delicious
    • smells fresh
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    My pup Miles goes crazy when I open this can. He licks his chops...waiting patiently for my to get it in his bowl! He would literally lick the can if I would let him:) Silly puppy...but thats how good he thinks it is!!

    Awesome product!!

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    My pup just loves the whitefish canned food!! The can smells just like fish when I open it, my pup comes RUNNING every time! The food is very consistent and has sustainable sourced whitefish.

    Good food

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    Pros:
    • Grain free
    • Sustainable
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    My dog Weston loves the Whitefish recipe from Tender & True. He is always waiting "patiently" for me to put his bowl down once I open the can. I like that it is grain free and has a label for sustainable fishing.

    Fish is Lucy's favorite meal!

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    Pros:
    • Yummy!
    • Great Product
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    My Goldendoodle Lucy loves Tender & True! Lucy has been a Tender & True pup for 9 months now and the benefits are amazing. Her coat is beautiful and she sheds very little. Her favorite Tender & True flavor is the Whitefish! She goes crazy when I open the can.