We set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it. That's why we partnered with the Marine Stewardship Council (MSC), a third-party organization, to guarantee that the Salmon in each and every Tender & True Salmon & Sweet Potato Recipe has been certified sustainable seafood.

Price: $15.99
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    Overall Customer Rating of 10 Reviews:

    Poultry-Free

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    Love that this recipe is poultry-free. My cat goes crazy over this Salmon diet. I try to mix the dry kibble with the canned food as well. I like to have the abrasion on my cats teeth to help keep them clean.

    Salmon Feast!

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    This has quickly become Lilly's favorite feast. She prefers fish over chicken and this one has kept her interest. We like to mix the salmon dry food with the canned so we ensure Lilly keeps well hydrated.

    Salmon Goodness

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    We mix the dry and canned salmon together to spoil our kitty. She loves it and I feel good feeding her the best.

    Quality Product

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    The kitties are doing so well on this product. The have always loved fish. This is the first MSC certified fish we have tried. I feel good about feeding this to them. Keeping the ocean safe from unsafe fishing practices is very important to me.

    Simba Purrs for More

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    • Grain-free
    • Poultry-free
    • Affordable
    • Taste
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    Since we switched to Tender & True, Simba has been happier. He used to have so many tummy troubles because he is allergic to poultry. We tried so many fish kibbles, but they never helped his stomach issue until we found Tender & True. We have noticed a change in how he acts along with his digestion, which is much better. We love that we were able to find a poultry-free recipe with such great ingredients and that he can finally eat without worrying about his digestion!