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We set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it. That's why we partnered with the Marine Stewardship Council (MSC), a third-party organization, to guarantee that the Salmon in each and every Tender & True Salmon & Sweet Potato Recipe has been certified sustainable seafood.

Price: $2.19
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    Overall Customer Rating of 15 Reviews:

    Natural Food

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    Simple ingredients make this food great. Salmon is such a superfood and dogs love it. It is impressive that this food is wild caught, so much better for the environment.

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    Pros:
    • great quality
    • helps allergies
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    I have 2 labs and they love this food. I mix 1/4 cup with their dry food. I give them the salmon because it is supposed to help their coats and they both tend to have allergies in the spring. So far no itching so I hope it is helping.

    Life time customer

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    I am so happy that I tried this dog food. We have salmon and sweet potato. My dog is finicky about his food. He usually lets it sit all day before eating it. With Tendner and True, he watches me put it in his bowl and eats it immediately. We will be a customer for life

    Dog-gone great!

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    Pros:
    • poultry free
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    So far so good! My dog is allergic to chicken, it took us a while to find a food that included another protein without having a lot of fillers. My dog has been loving the taste and she hasn’t had any bad reaction to it. I love that is humane certified as well.

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    I wasn't sure if my dog would like this food because we have never fed it him. HE LOVES IT. I have heard that feeding dogs sweet potatoes is healthy for them and they like it.. Well he loves it and along with the salmon flavor I think this is his new favorite food